trends

What is tomorrow going to be ? WHat trends are really going to impact life and business around the world or at local level ?

Watching is about preparing our mindset to meet the opportunities and challenges of tomorrow.
Watching trends is an attitude, a way of looking and questioning the world and the signals we receive in order to decode what is behind the first interpretation.
Watching is about changing angles and positions to see the «non-obvious», the «new», the unexpected that can disrupt existing ideas.

We have an open eye on things, a attitude of curiosity and we practice the Art of Questioning. We give creative interpretations of key informations and weak signals.
We are interested in trends that last long enough to be the basis of strategic elaboration for a given business

We focus our watch on:

• Socio-demographic trends and movements
• Intercultural and intergenerational shifts in teams and management
• Education: from open to mobile learning

We base our watch on a variety of sources and tools that include

• Our partnership with WGSN, «Creative Intelligence»
• Networking with different players in each field
• Surfing on the web
• Practicing field observation in a variety of countries and environments
• Zooming with a camera to picture trends from different angles
• Using specific creative tools and methods to drive profiling rooms